Healthy eating is a popular trend in recent years. People are paying more attention to ingredient selection and their pets’ diets. Our story began in 2016 when Stella discovered her dog suffered from some health issues, such as indigestion, tear staining, and bad breath. She realized that there are a lot of unhealthy things in traditional dried and canned pet food. Although they are widespread in the market as convenience is their selling point, dried and canned pet food is not as healthy as fresh pet food. There is no doubt that fresh food is beneficial to pets’ health. Yet, if owners have to prepare a fresh meal for their pets all by themselves, it would take a lot of effort and time. Feeding your pets fresh food would undoubtedly become a burden for many busy owners. Stella wanted to create a convenient choice of feed with balanced nutritional value for pet owners. She teamed up with registered dietitian and veterinarians, and has carefully and successfully developed a series of fresh food blocks as well as snacks.